Gordon Shackelford
Consumer Electronics
Sales and Management Consulting
Gordon Shackelford has been intimately involved in the CE industry for over 28 years.
Product Development & Manufacture
Operations Management ● Sales, Marketing & Distribution
Whole House Electronic Systems ● Home Theater
Whole House Audio ● Media Rooms ● Security
Home Automation & Control
Gordon Shackelford
Consumer Electronics
Sales and Management Consulting
Gordon Shackelford has been intimately involved in the CE industry for over 28 years.
- Operations Management
- Product Development & Manufacture
- Sales, Marketing & Distribution
- Whole House Electronic Systems
- Home Theater
- Whole House Audio
- Media Rooms
- Security
- Home Automation & Control
consumer Electronics Industry
Gordon knows the CE industry.
management Consulting
Sales Training & mentoring
whole house electronic systems
home theater design & installation
In his 28+ years in the CE industry, Gordon has been involved with operations management, product development and manufacture, sales, marketing and distribution.
In the past few years he has been a consultant for manufacturers and distributors of high-end audio, video and home automation products. Most recently he has been involved with making do-it-yourself security and surveillance systems understandable and user-friendly to the non technical public.
Gordon has developed a program for relationship selling to high-end consumer electronic customers. He has shared this experience with retail CE outlets throughout the United states and Canada.
Gordon has also designed several whole house electronic systems including home theater, whole house audio, media rooms, security, and home automation and control. His designs and installations have appeared in publications such as Home Theatre and Sound and Video.
Articles & Interviews
Gordon writes on a wide variety of CE subjects including equipment, emerging technologies and the industry’s relationship to its customer. He has been interviewed by publications including The New York Times and USA Today, seeking his input on CE topics and trends. As a technical writer, he has also developed user guides for several high-end products.
Television Buying Guide
ListenUp 2019 Source Book
Looking for a new television just isn’t as simple as it should be. In this article, Gordon demystifies the choices in 2019’s television market and offers offers a guide to help the average consumer to make a well-informed purchase.
Looking Ahead to 4K: 2013
Technology Insider
In Make Way For 4K Gordon Shackelford explains to a 2013 audience, why 4K is going to hit big.
Luxury Market
Technology Insider 2017
Gordon sits down with Maureen Jensen for Technology Insider to discuss the luxury market.
I am extremely optimistic about the future of affordable technology that can be available to people and families at all income levels. ~ GBS
Gordon has been bridging the gap between everyday consumers and overly technical complicated presentations by electronics companies.
Interview Excerpt
Sales Philosophy
… The first thing I say in training is this:
You are most likely not as smart as the people coming through the door to your store or at least they view the situation that way. So disregard your own encyclopedic product knowledge and refrain from regurgitating product specs. Instead, let the customer establish rapport by doing the talking, and you be a careful listener.
Eventually you will understand what they are wanting to accomplish with their purchase, or at least they will give you enough hints that you can then ask them follow-up questions which should illuminate the way to a possible solution. Once you have a fair idea of what the customer wants, you can move on to offering options based upon your product line. One’s enthusiasm towards, love of, and appreciation for the product being sold, based upon personal experience, is the epitome of what a salesperson should present to a customer.
It is this connection of mutual appreciation that forms the nature of the relationship, which is the goal and basis of all sales training.
